Lewd attempts to engage every consumer who looks at our product. We thought, what could we do to create a sense of value for other men seeking a superior high class underwear?
We have always thought of design as being so much more than how something looks, it’s the entire thing. The way a product works on many different levels; how it is presented, how it feels in your hands, how the you react to it...
It took all of our creativity and effort to create a line of exclusive men's underwear unlike anything else on the market. And we believe at Lewd, we've done just that.
Lewd was Inspired by current trends within streetwear and the idea of using real artwork on a different kind of ‘canvas’ was very exciting and appealing. I sourced sustainable bamboo fibres, a beautiful leather patch to cover waistband stitching and a fully recyclable box to present this very unique product. To meet further needs of the discerning gentlemen, an appropriately sized pocket for individual usability was positioned on the front of the underwear and a second stitch method was utilised for around the leg openings to prevent chafing.
Bamboo is an extremely durable and resilient fibre. At the same time, bamboo feels incredibly soft and lovely to the touch. When compared in studies to cotton and polyester, it has been found to be stronger, have better moisture wicking properties and better moisture absorption than the more commonplace Western materials.
Lewd's Bamboo Underwear are:
As everyday consumers, we believed in a minimal impact on the environment. When sourcing bamboo fibres for lewd underwear, Lewd ensured that the bamboo used was 100% sustainable and environmentally friendly.
Lewd ensured that all packaging was fully recyclable by recyclable materials using non toxic ink.